Website Development is a large business in which UX, or User Experience, is a critical component.
There are no illusions in today’s technological development: if you aren’t online, you aren’t there at all. It’s difficult to picture a successful company without even a basic business card website with contact information. However, it is frequently insufficient. Today, building a website involves more than just copying and pasting the same layouts and information. So, what should we remember when designing a website?
1. People scan texts with their eyes
In a battle with the phenomena of people’s random perception of information, even the most polished material fails. Everyone reads titles and headlines, but when was the last time you read a 3,000-word document from beginning to end (about 18,000 characters with spaces)?
As a result, proper formatting is critical. With no excessively long paragraphs in between, important information should be contained just in the H2 and H3 headers. The ideal number of characters in each paragraph is 300-500.
2. Better to scroll than click
We’ve become accustomed to scrolling movement in recent years. It’s no surprise that it’s a popular trend on social media platforms like Facebook, Twitter, and Instagram, as well as numerous mobile applications. The usability of a website is improved by scrolling. It facilitates the reading and consumption of material, particularly on tablets and mobile phones.
3. Mobile web development
For years, we’ve seen slogans proclaiming that “next year will be the year of mobile.” However, n o one is giving up the use of desktop computers just yet. The numbers, on the other hand, speak for themselves. The number of individuals who use mobile devices to access the Internet on a regular basis is increasing year after year. Mobile users make up the majority of Internet users in nations like China. As a result, we can’t ignore them and should keep in mind RWD, which is a technique that allows websites to be easily adjusted to different screen sizes.
4. Innovation is not always good
Many aspiring web designers and developers want their websites to be original, one-of-a-kind, and ahead of the curve. Experimenting has numerous advantages, and generating creative CSS code is a challenging task. However, in practice, you should stick to being a more pragmatic and conventional developer.
The explanation is simple: people dislike change, and on a site with an unusual layout of text blocks, visuals, and navigation, they are likely to become disoriented and abandon their search. After all, isn’t that what we’re trying to avoid?
5. Prevent abandoned shopping carts
Isn’t it true that prevention is better than cure? Many e-commerce experts go to considerable pains to get Internet users to return to their shopping carts after abandoning them at some point throughout the process. Complex systems, or even whole corporations, are built to deal only with this problem. Of course, this is a significant issue, but it is worth considering it from a different perspective. Abandoned shopping carts should be rare if the website’s user experience is good. Perhaps the order form is too lengthy or unreadable? That’s something to think about.
6. Three clicks rule
We live in an era where everyone is impatient. The service should be provided immediately, and the experience should be memorable. Users dislike having to browse through pages to find the information they want. As a result, make sure your website’s design follows the three-click rule. The goal is for the “distance” between the main page and subsequent subpages to be less than three clicks.
7. Registration? Yes, but as an option
Forcing users to register by supplying an email address, username, and password has become customary. Even though it may not appear to be much, many individuals give up when they realize the necessity to register. Is it truly required? Of course, we often need to know the delivery address in order to provide services or items. This information, however, is not required to complete the purchasing basket. Creating an account should also not be viewed as a need. Allow customers to shop as “guests” for a limited time, while emphasizing that registering comes with a variety of benefits, like discounts, promotions information, and a loyalty program.
8. Cookies and pop-ups
A topic worth mentioning is how many designers implement cookies. Actually, it is about all kinds of pop-ups, although the fact that the regulation came into force messed up quite a lot. Not everyone coped with it effectively. It should be kept in mind that throwing in a window covering the whole screen may be in compliance with the law. However, if done carelessly, it will have a detrimental impact on content consumption. The user may simply leave quickly. So it’s a good idea to consider how to do it better.
9. Speed is an asset
Finally, the page loading speed is worth noticing. When designing our website, we should keep moderation in mind. Large photos and video assets, while appealing, will effectively lower our Google ranking. Users with slower Internet connections will suffer as a result, since they will just give up waiting for the website to load. Sometimes less is more!