Websites contain many elements, while some of them might be neglected, there are things that certainly shouldn’t be overlooked. One of them is search engine optimization.
In this post, I’ll look at how to implement SEO on a blog so that it may be found more easily in search engines. Google, Bing, and Yahoo make it simpler for Internet users to discover the information they need by cutting down on the time it takes to search and improving the “User Experience”.
If your website is not on the first page of search results – it does not exist
The modern world is becoming faster, more efficient, and adaptable. Internet consumers want to discover the information they need right away and, in most instances, search results beyond the first page are ignored. Even the second search result seldom receives more than half the number of hits as the first.
Over the years, a new industry has emerged: SEO specialists
SEO stands for Search Engine Optimization. The purpose of this sector is simple: to have a website rank “as high as possible” in a search engine when its content is searched.
To determine the relevancy of a website for a search, search engines analyse data from all known websites and employ unique algorithms. Because the Internet is not a static area, it is continually developing, so are the algorithms that search engines use to evaluate websites. Although it used to be enough to merely add so-called “keywords” in certain locations in the text as well as in the HTML code of a web page to assess the relevance of content, search engines now analyse much more data to assess the relevance of content.
So what does your website need to do to be interesting to Google?
1. Unique and valuable content
A well-optimized website should provide not just unique material but also value. On the one hand, the website material should be distinctive in terms of terminology, but it should also provide value to the reader.
If you can provide this to the user, he or she will share your website on social media, email you a link, or tell others about it by word of mouth.
2. Good User Expirence
Algorithms struggle to estimate the displays that a person accumulates on a page. However, being able to provide a favorable user experience is critical since only then would they suggest your website. These factors contribute to a positive user experience:
- The text is clear to read and comprehend.
- The site’s navigation is intuitive.
- Even with low bandwidths, page layout is quick and error-free.
- The design is modern and appealing.
It’s also critical that the website can be properly viewed on mobile devices like tablets and smartphones. Mobile users, don’t just consume but also share good material with their friends and acquaintances. You are ignoring a significant audience if your website is not designed for tablets or smartphones.
Even if points 1 and 2 apply to your site and its content it’s still not enough to employ smart keywords. Despite the fact that search engines use links and social media to determine content relevancy, the majority of algorithms still assess keywords in particular locations.
Where do you need to place keywords important for SEO on your blog to be relevant to your audience?
The SEO title is the link that appears in the search engine results, not the article title. The title should contain the main keyword (also the focus keyword) at least once. Because search engines normally display this term in bold, it is best to place it near the start of the title.
– Meta description
The meta description is the text that shows beneath the direct link in the search engine. Again, you should make sure that at least one of the most crucial keywords appears in bold. As a result, the likelihood of the outcome being detected increases. It’s important to note that the meta description isn’t a ranking factor, but it can help you get more clicks (click-to-impress ratio).
Headings (H1-H2) (headings). While it’s unclear whether the headline’s keyword density is important, experience demonstrates that the user expects the headline to have the same title as the SEO title. If the headline differs greatly from the SEO title, the likelihood of the user dismissing the content and returning to the search results increases. The SEO title and headline don’t need to match, but they shouldn’t be too distinct.
It should come as no surprise that keyword placement in the body text is critical. Keep in mind, however, that the information must always be current and of excellent quality. Search engines now employ algorithms that can tell if the body text is simply a series of keywords or whether it has coherent and valuable material.
– URL Address
A good URL should preferably include a keyword and not be comprised of an unclear stream of letters or numbers (user-friendly URL). An easy URL is simple to remember and post on social media without the need to duplicate it. Furthermore, many forums still display URLs in full form nowadays. A URL that is short and easy to read receives more likes than one with a long and mysterious term.
– Images and alt tags
Images are usually important on keyword-based web pages. They can assist you to increase your rating, either directly or indirectly, and they can also capture your site in picture search engines. Search engines look at the title, file name, relevant content, and the so-called ALT tag when it comes to photos.
It’s ideal to use these areas to include keywords related to the image. A site construction tool can generally help you with this.
– Internal and external links
It is easy to recommend an excellent website. This is something that search engines are aware of. The algorithms recognize if your website additionally links to high-quality information on other sites, adding to the website’s relevancy. Internal and external links to high-quality content might also help you rank higher. In order to make your website easy to share:
- Use social media sharing icons that are visible.
- Create URLs that are simple to copy and look good wherever they are used.
- Make material that you’d like to share on social media.